Twilio Review
Now more than ever, it is important for business owners and leaders to know exactly how to find their customers and to stay in touch with those customers for optimal customer retention. But how can a business go about streamlining every aspect of communication with their customers, from order questions, shipping, confirming reservations and more? Fortunately companies like Twilio have made a complex process much easier with its API platform technology.
It is a competitive market for companies offering digital products to customers. Many companies like Twilio are stepping up to the plate, however, and are offering customers looking for various online marketing tools, with a plethora of options from its API platforms.
Twilio Overview
The Twilio website offers visitors and potential clients with straightforward, easy to understand information about its services. It also shows how those services can help businesses in need of streamlining communications with customers as an easy process. The website is clean and easy to navigate, even for those who might be new to the world of online marketing tools like an API (Application Programming Interface) platform.
Potential customers can see exactly what they can expect from its services on their website. In addition, it shows how companies can use Twilio to engage customers on any preferred method of communication including voice, SMS messaging, email, chat apps, video chat and more.
Twilio Products:
Twilio is designed to be a system that works to provide application developers and businesses with just about every tool needed to execute all types of communication. This is done with over a dozen individual products and features. Each of these features falls under a different product umbrella including the Communications Cloud, which supports APIs with built-in global intelligence. These features are as follows:
- Twilio Flex – the cloud contact center platform
- Programmable SMS – send and receive texts
- Programmable Voice – control and make phone calls
- Programmable Video – embed video and audio directly into apps
- Authy – login security for both online accounts and transactions
- Twilio API for WhatsApp – Exclusive to Twilio – WhatsApp messaging powered by the Twilio API
- Programmable Wireless – connect IoT devices to global cellular networks
- Programmable Fax – API to send and receive faxes
Another of the Twilio products include the features under the Twilio Engagement Cloud:
- Twilio Flex – the cloud contact center platform
- Twilio Autopilot (still in Beta) – an API-based platform to build intelligent AI bots
- Studio – the drag-and-drop builder for Twilio
- Notify – Notifications coordinated across multiple channels
- TaskRouter – Skills-based routing for the contact center
- Authy – login security for online accounts and transactions (ideal for any business)
- Verify – identification verification that stops account fraud
- Proxy – Phone number privacy for text and voice conversations
Twilio offers tools to build an infrastructure that catalogs, builds and plans to help deliver the world’s connectivity. These are the continued products under the Twilio Super Network:
- Elastic SIP Trunking – Global voice connectivity for VoIP infrastructure
- Phone numbers – Local, national, mobile and toll-free numbers
- Short codes – great for text message marketing plans to send high volume text and picture messages
- Interconnect – A private connection to the Twilio cloud
- Lookup – Access to details behind every phone number
- Super SIM – Use one SIM to connect IoT devices anywhere
- Narrowband – use the breakout SDK and developer kit to build for NB-IoT
Other Twilio tools for Runtime to build, scale and operate the app:
- Functions – a serverless environment to build and run Twilio code
- Sync – synchronize state across web and mobile apps
Twilio Pricing
Unlike other companies, Twilio offers its clients a pay-as-you-go pricing option. This means it is based on usage, and customers don’t get locked into big contracts. Try various digital communication options to find what is the best fit and engagement for your customers. For example, a ride-share service might find text messaging to be its best communication for its customers, but fails to find much success via email. With Twiliio, you only pay for the services you use. There are also discounts that come with increased volume. The bigger you go, the bigger the discount. Check out the Twilio website to find a complete list of pricing, and to find out how you can customize a plan to fit your company needs.
What makes Twilio different?
Over 60,000 companies currently use Twilio to streamline communication efforts to customers using the powerful and reliable Super Network. Twilio makes it easy for companies to enable real-time customer messages, alerts and notifications. Best of all, it’s simple to automate the customer’s journey with the company using conversational bots and assistants. Creating an intelligent, omnichannel contact center makes the communication process so easy using dozens of digital communication technology.