EZTexting vs. Twilio
The best text marketing company for your business or organization comes down to a key factors like: Price, Features, and Ease of Use. So, to narrow down the options, keep reading our EZTexting vs. Twilio comparison. These are two of the markets top competing text marketing companies.
Mobile SMS technology has become more commonly used over the past couple decades. (6 billion text messages send globally each day!) As such, business owners realize modern marketing efforts need to include a text message marketing plan to benefit customers. To do this, marketing professionals must wade through the dozens of companies offering text marketing plans. Here we have EZTexting and Twilio reviews. Both text marketing companies offer a variety of text tools and features. As you will see, the features help make a text message marketing plan easier to use at your business or organization. Let’s explore the most important features to look for.
EZTexting Overview
The folks at EZTexting know that text marketing is effective because they’ve had over 13 years established in the text marketing industry. As such, EZTexting offers a variety of products and services to help streamline your text marketing plan. These features include:
- Integrations (EZTexting works directly with marketing software for top efficiency including working with Constant Contact, Zendesk, MailChip and more.)
- Text forwarding services
- Create contact lists
- Drip campaigns (set up timed texts)
- Poll builder
- List personalization for each contact
- Free incoming messages
- Scheduling
- Text to landline
- Tracking and reports
Twilio Overview
In contrast, Twilio works to provide application developers and businesses with the tools needed to execute many mobile communication. This is set up with over a dozen individuals products and features. Each of these features falls under a different product umbrella including the Communications Cloud. This cloud supports APIs with built-in global intelligence. These are some features you should look for when shopping around for the best text marketing plans. The Twilio features are:
- Twilio Flex – the cloud contact center platform
- Programmable SMS – send and receive texts
- Programmable Voice – control and make phone calls
- Authy – login security for both online accounts and transactions
- Programmable Video – embed video and audio directly into apps
- Twilio API for WhatsApp – Exclusive to Twilio – WhatsApp messaging powered by the Twilio API
- Programmable Wireless – connect IoT devices to global cellular networks
- Programmable Fax – API to send and receive faxes
To get started, Twilio offers new potential customers the chance to get a FREE API key to try the platform out for themselves. Twilio also boasts top-notch customer support for those who have questions about how to get started.
EZTexting vs. Twilio
The biggest differences we could find when researching these two text marketing companies came from overall platform and cost. For example, Twilio has many features and integrations for its customers. Whereas, EZTexting lives up to its name providing customers a simple text marketing solution.
Pricing:
Both companies offer a pay-as-you-go feature. This is great for customizing a plan. Only paying for what you use is convenient. This allows you to build your text marketing campaign as your business needs change. Twilio offers its customers a complete API – application programming interface. The company offers a wider range of products and features than EZTexting. If your business is quickly growing, and relies primarily on mobile marketing efforts, a company like Twilio will be a great option. However, if your business is smaller or growing, an easier-to-use company like EZTexting might be the best fit.
Either way, there are several factors to consider if you’re deciding between these two companies. Ultimately, it comes to what your needs are for your business or organization. It would be difficult to choose wrong, however, between EZTexting and Twilio.