Moto Message is a text message marketing service. The service assists you as you set up a marketing campaign, promote customer buy-in, and send weekly text messages to your customers who have opted in. This article reviews Moto Message.
Claims
With no evidence or source provided, Moto Message claims that text messages have a 95% read rate and a 20% response rate. It is claimed that response for “traditional advertising” is 6%. Still with no evidence, the following comparisons are drawn:
• Direct mail—6%
• Newspaper ad with coupon—up to 6%
• Email—3%
• Radio/TV ad ?
While Moto Message has not provided sources for these numbers, if these numbers are correct then we will definitely be seeing a lot more text message marketing.
Costs
Moto Message offers a three tier pricing plan; A Silver Plan designed for small businesses and groups, A Gold Plan created with medium size businesses in mind, and a Platinum Plan for multiple locations and heavy texters. This tiered system offers lower monthly costs for organizations with the need for fewer text messages each month.
All three plans: Silver, Gold, and Platinum come with no set-up fee and no contract required.
• The Silver plan costs $49/month, allows 200 messages/month, and charges $0.10 for each additional message.
• The Gold plan costs $75/month, allows 500 messages/month, and charges $0.07 for each additional message.
• The Platinum plan costs $99/month, allows 1000 messages/month, and charges $0.04 for each additional message.
In all cases, inbound text messages are free; all text message credits rollover month to month and never expire; and 1 keyword is included.
On the FAQ page, it says the pricing plan is simple and:
- You can have unlimited subscribers and campaigns.
- You may purchase additional keywords for a $50 one time fee.
- Text message credits may be purchased for as low as $.04/credit.
- Includes bonus text credits that never expire.
Other Mobile Marketing Features
The other features that Moto Message include:
• Ease of use—simple set-up and auto-running campaigns.
• Widespread support—the service interfaces with major US cellphone carriers, as well as smaller ones. The list includes Alltell, AT&T, Bell Mobility Wireless, Boost Mobile, Cellular One, Cingular, Cricket, Nextel, Sprint, TMobile, US Cellular, and Verizon.
• Free trial—a 30-day test-run supported by a Quick Start Guide and 200 free text messages.
• Pre-coded web forms—allow signups from your website with these forms.
• Tracking and analysis—Moto provides ways of determining Return on Investment (ROI).
• Multiple campaign types—types of messages include alerts/blast; auto response, contests, scheduled messages, staggered messages, and voting, providing a variety of ways to interact with customers.
• Access to support is available on their contact page via email or toll free telephone support. Current customers may also access contact and help information from their account dashboard.