QR codes and mobile marketing are quickly becoming two of the most popular ways that companies are using mobile technology to build their business through advertising. QR codes and mobile marketing can be an effective way for businesses to increase their sales through creative promotional techniques.
QR codes and mobile marketing are becoming more popular than ever among many businesses, restaurants, department stores, electronic stores, etc. as a way to notify their customers about upcoming sales, events, promotions and more. While text message marketing has been around now for a few years and continues to be an effective way to bring in new and more business, QR codes are just now starting to take off in popularity among bigger businesses with the development of smart phone technology that works by scanning these QR codes. Keep reading to learn more about QR codes and mobile marketing techniques that could help increase your business and profits.
QR Codes:
A Quick Response codes works as a two-dimensional matrix barcode. This QR code stores data like contact information , calendar events, URLs, emails, phone numbers and pretty much any text that is up to 7,089 characters. Now that mobile devices of the smart phone variety are coming with built-in barcode readers, more individuals are having access to using these QR codes that are being used for promotional campaigns. For example, a store might have a QR code that individuals can scan with their smart phone, which immediately enters them into a contest or gives them access to a promotion code that can be used for a discount off their purchase when checking out. There are dozens of ways QR codes cash in on the mobile marketing model to bring in new business using innovative mobile technology. QR codes also act as an actual physical hyperlink that can link both offline and online to print to mobile. Many businesses have benefited from placing these QR codes on other marketing materials like posters, business cards, catalogs, product labels or even direct mail cards and coupons.
Some QR codes might give the user more information about the product or service that they are scanning so they can determine if it is a worthy purchase for them. In addition, QR codes can be both generic and personalized with URLs depending on how you plan to use them for your business. If you put a QR code on the product label or brochure, this can be a good way to encourage your customers or potential customers to check out more information about the product or service by visiting the link online. There are so many ways to incorporate QR codes in with your current marketing. Many text marketing companies are beginning to offer QR codes and tools to get started with an extra way to begin marketing to your customers.
Mobile Marketing
Much like QR codes, mobile marketing with the usage of text message or SMS marketing can be a great way to reach out on an individual basis with marketing information for your regular customers or even those you hope become recurring customers. Fortunately many text marketing companies offer this service for a low monthly fee and provide tons of tools that can be used to build a quality text marketing campaign. These tools might include easy web access so you can quickly and easily manage your contacts, their phone numbers, accounts and other information on a single website. In addition, text marketing tools can be used to manage, create and even send your text messages to your contacts.
To find the best text marketing company for you, be sure you do your research. There are tons of the best text message marketing companies available online that offer affordable and easy-to-use text marketing campaigns for your advertising needs. Be sure you find one that offers QR codes if you are so inclined to begin using that method of marketing as well. Keep in mind with QR codes that not everyone has a smart phone mobile device or a QR code scanner of some kind. There is still more of a return on a text message marketing campaign, but QR codes are quickly gaining ground.