Text message marketing has flourished over the past few years and is only expected to increase its growth in the years to come. Amidst the popularity many text message marketing companies have recently started in the industry to take advantage of the growth. One of the companies in the industry that has been around from nearly the beginning is iVision Mobile. iVision Mobile is located in southern California and has been making a name for itself since 2005 making them one of the older companies in the mobile marketing industry. This review of iVision Mobile will cover the three key aspects of a text message marketing platform, features and ease of use of the platform, support options for the platform and the cost of the platform.
The iVision website is very informative and well put together. Through a virtual tour, some screen shots of the platform offer a glimpse of the magnitude of features and how easily it can be navigated. As expected with the added bells and whistles that iVision Mobile offers, the platform does appear that it can be a bit more trying for new users to get acclimated to. The good news here is, iVision Mobile includes a one hour training session to assist all new accounts as part of the $99 set up fee. The ease of use coupled with the training session a user should have no problem getting on the text messaging platform and getting around to start any mobile marketing campaign.
iVision Mobile uses messaging packages for their pricing structure that start at $99 a month and go up to $2500. The message packages include free inbound messages except for on their Free To End User (FTEU) messages and anywhere from 1 to unlimited keywords. A few of those text message packages are as follows:
- Basic
- 1000 Messages a month
- 1 Keyword
- $99 a month
- Standard
- 2500 Messages a month
- 3 Keywords
- $139
- Pro
- 25,000 Messages a month
- 30 Keywords
- $500
There are also text message packages that can be purchased that do not expire for three months. Options for dedicated shortcodes and premium shortcodes are available as well.
The support for iVision Mobile is above par for the industry. Phone support is available “anytime” along with an online support form, training videos and access to best practices. Including the one hour training session iVision Mobile has one of the best support systems in the text message marketing industry.
In summary, iVision Mobile appears to offer a great text marketing platform with lots of extras and the additional support features and training available should help with any difficulties navigating and using the text message marketing platform. The pricing for iVision Mobile is on the high side of industry average with plans starting at almost ten cents per message and every account being charged a set up fee of $99. Because of the additional features and support the added cost may be warranted with iVisionMobile.