CallFire Review

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This CallFire review will primarily review the SMS products and services offered by this communications company, and touch on some of the other phone services they offer.  If you are searching for a text message marketing provider you may want to read this CallFire review.

The CallFire technology company has existed since 2004, with offices in Santa Monica, California and Hoboken, New Jersey.  With offices on both extreme coasts of the United States they are able to assist customers throughout the U.S. with their voice and SMS messaging.  CallFire supports both voice and text programs for all types of businesses including nonprofits, political groups, insurance agents, small local business owners, and marketers.  At the time of this review they currently service over 100,000 businesses.  It is not difficult to find or contact CallFire and get personalized assistance for any service or technical help you may need, they have quick email contact,  a toll-free telephone number, local phone numbers, as well as a FaceBook and Twitter account (if your interested in keeping up on their latest updates).

CallFire advises “Communicate smarter to grow your business”, and that by automating text and using voice messaging campaigns businesses can build relationships with their customers.  Text message marketing campaigns help generate new leads as well as advise your current customers of new opportunities or specials.  CallFire helps you manage all of your phone and text marketing from one convenient control panel, allowing you to see quickly what advertising seems to be working for you or where you could use some changes.  By staying in  regular contact with your current customers with voice alerts, text messages, and mobile coupons you are more likely to retain customers and keep them coming back.

Text message marketing is an inexpensive, easy-to-use, and effective way to reach out to your customers.  Old school methods of advertising often cost businesses more money and time with far less return on the investment.  Voice and text messaging can reach hundreds or thousands of  customers quickly and with minimal time or effort on your part, and unlike junk mail and SPAM emails the likelihood of your message being read and not discarded immediately is much high using a text message marketing approach.  Why spends hours with designers creating just the right ad, only to spend more time and money at the printers and mailers (or email marketing agency) on ads that are likely to  barely or rarely even be viewed?  Creating a text or voice blast only takes minutes, costs a fraction of other advertising campaigns, and 9 out of 10 times customers will at least glance at the text before discarding it (or hopefully reading it and putting it to use).

CallFire’s voice and text marketing plans are all competetively priced, require no contracts or startup fees, and allow you to pay-as-you-go.  While the CallFire text marketing plan isn’t the cheapest in the market, compared to other text message providers that have a set number of texts per month included in a text marketing package.  CallFire is very competitive at 3 cents per SMS text message, and with a pay-as-you-go system you may even be able to save money but not losing unused messages.  The CallFire text marketing system allows customers to run and manage several marketing campaigns simultaneously.  They also include a comprehensive way of tracking each campaign with detailed statistics and analytics.

CallFire also offers short code services many other text marketing companies do not.  The CallFire text messaging service that is 3 cents per message is all based on a shared short code ( a 5 digit number) free to all subscribers.  Keywords can be purchased for $25 a month, which is what will set your text marketing account apart from others using the same short code.  Large corporations wanting their own short code have the ability to run their short code through CallFire for just $1000 a month (for a random 5 digit number) or $1500 a month (for a vanity short code).  Customers that have their won short code may use CallFire services for just $200 a month.  The CallFire short code services seem very reasonably priced and are something not all text marketing companies offer.

CallFire also has other products and services that compliment their text messaging campaigns.  For just 3.5 cents per minute customers can send a voice broadcast to their entire database of numbers, so for about $35 businesses can produce a voice message to 1000 people.  Starting at just $1.00 per month CallFire also offers toll free and local numbers, also a pay-as-you-go service for just 5 cents per minute per call.  Customers may also create phone trees and outbound surveys using CallFire’s Hosted IVR (interactive voice response) programs, with pricing from $0.015 to $0.05 per minute based on monthly call volume.  The CallFire Cloud Call Center program have plans as low as $2 per hour and International rates as low as 3.5 cents per minute.  So regardless of your voice messaging needs chances are they will have something to suit your needs.

Check out the CallFire site today to see if they have what you are looking for in a text message marketing provider.