Viral marketing with SMS text messaging is a relatively new method of marketing and advertising that many businesses and organizations are using to draw attention to new promotions, sales and causes as a way to bring in more business and attention to that business or organization.
For any business or organization, it is important to reach out to customers through effective marketing techniques. As technology continues to expand to online and text message communication, more and more text marketing companies are popping up to offer SMS technology that can be used to reach out to potential customers through an opt-in basis. The viral marketing with SMS text messaging is becoming such an effective way to communicate with customers and potential customers since text messaging is one of the most used methods of communication. If you have an online or store front business, restaurant, organization, religious institution, school, etc. that you feel might be able to benefit from using a text messaging service, continue reading to learn more about how it all works.
How Text Message Marketing Works:
Text message marketing is a convenient way to reach out to a large number of potential customers in a matter of minutes. Business owners can send text messages with promotions, coupon codes and event happenings. Just about everyone, regardless of age, uses text messaging and mobile communication in this day and age. With text message marketing, you can reach out to your customer base and anyone else who might be interested in your business or organization.
You have to first notify your customers, acquaintances and anyone else who might be interested in receiving text marketing from you about your new service. From there, you can let them know the keyword to text in to your short code (like a phone number, but shorter) so they can receive messages from your mobile marketing campaign. This is called the opt-in message. To stay in federal compliance with the Mobile Marketing Association, you can only send messages to those individuals who want to receive them and thereby sign up for the service. If you send out messages to phone numbers that you’ve purchased or received from a third party interest, this is called spamming and it can get you in a mess of legal trouble.
Once you’ve gotten your list of contacts acquired through an opt-in basis, you can then send this list of contacts messages about upcoming promotions and events. This is a great way to get those individuals to opt into your service in the first place. You might want to offer a 10 percent off coupon to those who will opt-in to your text marketing campaign. Your customers will enjoy getting 10 percent off on your products and services, and you will get to increase the number of people who patronize your business. They will then be able to spread the word about your awesome deals by forwarding that text message to their friends or spreading word about your business via word of mouth. There are lots of ways that text marketing can spread to encourage new business. For any new business or business that is looking to drum up business, trying viral marketing with SMS text messaging is a great way to continually build that regular clientele and increase your profits.
When you are looking at the viral aspect of text message marketing, one of the best ways to connect your website to your text marketing campaign is to encourage your website followers or blog readers to sign up for your text messages to receive more information about on-going promotions, deals, sales, etc. via your website. This takes care of the opt-in requirement that is part of the sign up and text marketing or SMS solicitation process.
You can use your text message marketing in a variety of ways whether it be for promotional and marketing purposes, or simply as a reminder to your customers or website/blog followers about an upcoming event, meeting or appointment. These are all helpful tools that you can use in a text marketing campaign as a way to mass text message a group of individuals without having to spend hours trying to manage your contacts in your own mobile phone. You can use your online text message marketing account to group your recipients into one group or multiple groups depending on if you have different messages going to different people. Either way, text marketing can be customized to fit your own mobile marketing needs, and for a low monthly price that is affordable and often considered one of the cheapest forms of marketing available. Check out your text message marketing options online today to find an text message marketing company that will suit your marketing needs.