Keywords for SMS Short Codes

 

When trying to choose the best keywords for SMS short codes, it is best to adhere to a few guidelines to choose the best keywords that will work for you. Text message marketing is a great way to advertise, so finding the best keywords for SMS short codes is a great way to get started.

When looking for more information on keywords for SMS short codes, it is important to know exactly what short codes are and how they are used especially in text message marketing.

Short Codes: These are also referred to as short number that are different from normal telephone numbers in that they are shorter. However, they are like telephone numbers in that they are unique to each operator at the technological level. With messaging short codes, they are shorter than a typical phone number because they are designed to be easily read and remembered. When the short codes are used for SMS messaging in a text marketing service, you will send this short code along with a keyword to your customers. They will then opt in or out of receiving these marketing messages from you by responding to your short code number using the keyword. This is why it is just as important to know the keyword as it is to know the short code.

Next, it is also important to know what keywords are and the purpose of using keywords when it comes to text message marketing. There are a few things to consider when choosing the best keywords to go along with your service.

Keywords: When it comes to text message marketing, keywords are a valuable asset to have to make sure that potential customers recognize your business and your marketing efforts. Choosing the best keywords for your SMS short codes is reliant on finding a word that accurately describes your business or marketing effort. You will want to keep this keyword, short, easy to spell, descriptive and accurate to your business. For example, if you own a pizza parlor and want to market new promotions, coupons, store happenings and more, you can set your keyword to be “pizza” or something pizza related like “pepperoni.” Something to that effect would work as very successful keyword. However, it is also important to know that you cannot have the same keywords as another person using the same short code. So, if you are signed up with a text marketing service, you should know that your keyword choices might be limited. However, simply check with your text message marketing provider and determine which keyword options you have available to find the best keywords for SMS short codes.

There is also the option to get more than one keyword. This is a good idea if you wish to change your first keyword if you find that it is not effective in gathering the attention of more customers, or if you would like to have several different mobile marketing campaigns running at the same time.

Using Short Codes and Keywords for Text Message Marketing:

Now that you understand the basics of these two concepts, it is important to learn how you integrate them together to be used with a text message marketing system. When you are choosing the right keywords for SMS short codes, you will use these short codes and your keyword to generate customers and a distribution list of people that will want to see your messages sent to them. They will use the keywords for the SMS short codes to opt in for your service. If they have opted in to receive your messages, this means you can legally send them messages about your business for marketing purposes. These messages can contain information about upcoming events, sales, promotions and more. Just simply adhere to the terms and conditions set forth by your text message marketing provider and you are guaranteed to have a successful marketing experience through SMS message marketing.